The forced role of the private sector: new normal

videos-en-360-grados4_lgMultiple crises demand new approaches and a switch to new perspectives in which new voices rather than the public sector raises and become more powerful.

The private sector is showing the stamina and leadership that is missing under current institutional political chaos. The public sector is failing to face their own weakness and this fact is driving to a more energetic role. There are several examples that exposures this change and goes further than what has been originally considered a social responsibility. In times of no trust in the system; at political, humanitarian or global level it means taking the lead of what have been the goal, mission and task of politics.

The crisis that global institutions and leaders are generating demands an organized parallel structure guided by the private sector and able to face crises also at global level. There is no reason to feel threated by this new reality, however it supposes an in-depth change that, paradoxically makes current institutions even weaker. Not in terms of purposes or tangible goals in specific areas but at general level as it represents the collapse of a global institutional pillar that –although weak- is currently ruling the world.

Under a liberal model the active involvement of the private sector is considered normal and necessary, however under this political crisis it’s becoming a value added essential for counterbalance this stage of world chaos 

Therefore, those times of Corporate Social Responsibility gives way to a new and powerful role within a stronger leadership. Indeed, this is not a matter of contributions but of real and active involvement as a substitute of the lack of action and coherence from the government, even without its acquiescence.

There are recent examples that shows the great benefit of the private sector: On migration: after the Muslim ban Starbucks promises to hire 10.000 refugees; on climate change: New York gives green light for the largest offshore wind farm after the new Administration deletes all mention to climate change action. On the humanitarian sector there are also initiatives like “cash direct” in which direct investment like the ones done by Bill & Melinda Gates Foundation shows that also the aid system is changing and is “paying” for its mistake of having bureaucratic structures that relies too much on the ineffectiveness of governments. Becoming a dangerous and unreliable system for donors that constitute a vicious circle that only the private sector would fix it.

So, three examples: migration, climate change action and humanitarian aid are showing a determinate and solid action based in a legal framework but without the parachute of the State. It sounds chaotic? Maybe, but is it just a contradictory feeling not a contradiction in itself: the guarantee that Rule of Law is enforced by individual action carries out the frustration of a weak political system unable to take action.

You could be in favor or against globalization but what is definitely a fact is that we are currently living under global standards and pretend to change it by unilateral political decisions leads to current institutional chaos. In addition, as usual happens in crises times, it’s the opportunity to introduce extreme positions. Nationalisms are always part of this agenda.

 Leadership and vision from the private sector are the essential elements for an ideal agenda based on reshape a global model that is not working and its not developing the pillars that could lead the world into resilience.

Climate change action, migration crisis and humanitarian aid are not separated compartments but part of a crisis of the entire political system. Even if the new role of the private sector is good it should only be part of an emergency and transitional process in which the public sector go back to their own roots and recover an updated model of State and political leaders.

A new political model with the same ideological roots although with different strategies, focus and agenda. That is the philosophical reason of current discontent among Americans: only 48% approval, the lowest rating of any President elect in two decades which simply means that is it not responding to a renovated model and the citizenship are seeing it as a “not moving forward”. The new Administration it is only representing specific goals, for specific groups under a determinate agenda. A world in crises demands global, open and inclusive goals with a new –or at least renovated- message that gives stability and confidence in the system. A political management based in rejection is it not up to current standards and is having a devastating impact on the entire system.

 The essential role of the private sector is the only hope to print societies with trust and focus against global crises.




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